The Influence Process
Saturday, January 26th, 2008A quite valid question to start this discussion may be “why do we need to learn the influence process?” Well, that is perhaps the most important trait a leader should possess. A leader needs people to lead. But why would people listen to that person? Simply due to the influence mechanism the leader follows. Take any example from the history of mankind. All the leaders are known for their tremendous power to influence others. Gandhiji, Netaji to Napoleon Bonaparte - all the leaders could influence the whole nation and beyond to follow a vision, a powerful goal and in the process directed them – led them. Such was the power of their influence that people were ready to forego everything they had, even their life to achieve the vision the leaders showed them. Even in the organizational set up, many people can be powerful due to the reward and coercive power, but the leader can shine even without all these factors; by dint of his influence power he can motivate million others to share the same vision and mission as his and create a movement.
But how can one influence others? There are actually two different ways to do the same – touching the internal and the external influencing factors. Internal factors comprise of the different motivating factors like high self-esteem, satisfaction, enhancing confidence, etc. The target audience is touched on these grounds by the leaders and they also believe in the mission. There are some external factors as well, the biggest one being the vision itself. The vision should be appealing enough to have a ready buying in from thousand others. Some other external factors may be the demonstration of unflinching commitment from the leader’s side, reward or incentives given to the followers and empowerment of everybody.
While both influencing the internal as well as external factors have their own merits and demerits, none of these techniques actually ensures a sustainable success of the movement or mission. Taking any measure may ensure only temporary success if selected in the right context of the environment, but the context changes over time and the success becomes non-existent. But then is there any technique which may ensure the success of a movement for a long time? How can we make the influence sustainable? Well, there is a way – we need to find out what we call the extro-internal factors. What are these factors? These are actually some internal factors which are very prominent and have a measurable effect on the external environment. These can also be boosted by the external cues. For example, boosting self-esteem by discussing one’s efficiency in the public, empowering someone and giving him a responsible post, etc are some of these factors. All these techniques are actually the mix of internal as well as external factors. They influence the self-esteem factors in Maslow’s hierarchy but can be enhanced by the external factors like recognition in public, etc. These factors can be periodically boosted as well, so ensure the proper functioning of the influence mechanism. But more than anything else, let others feel that they count – and then witness the magic.
- Soumyadip Chakraborty, IIM Bangalore, LeadCap















