The BCCI through its revolutionary IPL League has recently raked in nearly $724 million from franchise bids alone, and adding income from media, has fetched it nearly $1.75 billion (a whopping Rs 7,000 crore) for a 44 day event, feature one sporting discipline and a handful of cricketers.

Large business houses, celebrities, high-networth individuals have come forward with huge sums of money to bid for team franchises – all with the aim to increase their brand visibility and create larger than life public images.

Let us for a moment imagine what Rs. 7000 crore could do for our country – for the number of under nourished, poor, terminally ill children - for the increasing number of unemployed youth - towards increasing literacy levels in our country – towards improvement of citizen services – towards enabling the masses…..the list could go on and on.

I’m sure if we all put our heads together – we can come up with properties that our businessmen & celebrities can adopt – properties which will give them much more satisfaction, long-term visibility – while creating a much needed philanthropist movement.

Tags: Growth, India, Initiative, Marketing, Vision

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