While creativity is associated with artists, creativity is really part of life. It is how we shape our work into something meaningful. Benjamin Franklin put it this way: “To cease to think creatively is but little different from ceasing to live.”
You might not think of yourself as being creative, but if you are expected to solve problems, strategize and come up with new ideas, then you are required to be creative. “While a designer will solve a problem visually, a manager may solve it by developing a new process. But they’re both using the same creative tools and wrestling with many of the same obstacles.” What’s more you are expected to do it consistently and on demand. This isn’t easy. “If you want to deliver the right idea at the right moment, you must begin the process far upstream from when you need that idea,” says Todd Henry, author of The Accidental Creative.
Henry believes that you can create faster and more effectively over the long term if you build powerful practices into your life to help you to do so. Ironically, if you are going to thrive in a create-on-demand world, you need structure. “Creativity craves structure. When you establish effective boundaries, you are focusing your creative energy rather than allowing it to run rampant.” Working harder isn’t the answer. An “always on” approach works against you says Henry. “You need to incorporate practices that instill a sense of structure, rhythm, and purpose in your life.” Consistent creativity demands it.
In creative work there is the tension between possibilities and pragmatics. Creativity is about exploring, innovation, and the next big breakthrough. But it’s also about budgets and deadlines. It’s easy to get off-track doing creative work. “Because we tend to gravitate toward possibilities, many creative people wrestle with focus.” We can become fascinated by the process and never really accomplish anything. Yet we are paid for the value we create. It’s important to be able to articulate exactly what we are trying to accomplish.
Henry discusses the assassins of creativity and offer many ways to counter them. One very simple yet profound suggestion is “The Big 3.” The Big 3 is not a to do list, a wish list, or a project list. It is “best described as the three most important ‘open-loops’ in my life and work. They are the three most important items that I’m still looking for critical insight on.” The key thought here is that by identifying them and writing them down, it helps you to filter the stimuli you take in each day through the lens of your most important creative priorities.
This technique is a very helpful way of keeping your mind focused and looking for connections to create unexpected insights.
Henry also emphasizes the importance of relationships. “We sometimes begin to see the act of maintaining a relationship as an obligation that pulls us away from our important work, rather than as an opportunity to stretch ourselves, explore new possibilities, and take advantage of collaborative opportunities within our team.” You must engage with other people. This is a big point for leaders. When we get busy this always seems like the first thing to go. Big mistake.
Relationships give us perspective on our unique strengths, on which of our ideas are most likely to gain traction, and on how we can most benefit the world around us. Our relationships play a vital role in helping us understand how we can get moving on, and devote our best efforts to, the work that really matters.
This is an essential read for all knowledge workers. You will find ideas here to help you to reduce non-work, focus on real work, and filter information, to produce better and more consistent results.
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